Some internet terminology

URL
Uniform (or universal) resource locator, the address of a World Wide Web page.


HTTP or HTTPS?

HTTP stands for HyperText Transfer Protocol – which is the language of a web page. All website URLs  have this to start although you don’t see it. I’ve heard the man who originally set up the World Wide Web protocols regrets making it so long.

HTTPS stands for HyperText Transfer Protocol SECURED – this means a web page has a layer of encryption to hide personal information from bad people. If you are entering any sensitive information, be sure the pages starts with “https”.  Some have an image of a lock in the URL as well (such as Facebook.com)

HTML, XML or XHTML?
HTML stands for HyperText Markup Language

XML  stands for eXtensible Markup Language – sort of like a cousin to html. xml pages are useful in cataloging text content for robots, which helps with google searches.

XHMTL is a combination of both HTML and XML – very useful in aiding web rankings.

 

IP ADDRESS
Your computer’s ‘internet protocol’ address is a four-part or eight-part electronic serial number. An IP address can look something like ‘216.3.104.565’. Every computer, including smart phones which access the internet have an IP Address – sort of like an internet fingerprint. This is how police track criminals on the internet.

 

ISP
ISP stands for Internet Service Provider. This is the company you pay to host your website and/or email.You may have also heard of WISPs which are Wireless Internet Service Providers which use wifi.

 

WIFI
Wireless internet connections – a popular technology that allows an electronic device to exchange data wirelessly

 

EMAIL
EMAIL stands for Electronic Mail
Your email is handled through a web service, such as Google or Yahoo, or a computer program like Microsoft Outlook.

 

BLOGS, VLOGS
Blog stands for weB LOG. VLOG is a Video LOG. These are a type of journal posted on the internet. Most blog sites allow visitors to leave comments.

 

SOCIAL MEDIA
Social media refers to any form of communication on the internet helping people and businesses interact with each other. Most common are Facebook, Twitter and Pinterest.

How to get visitors to your website

So you’ve built your website, it looks great.
The next question is “how do I get people to visit my website?”

Here are some ways to get people to visit you:

Good and Relevant Content
The first think you should do is to make sure that your website is helping itself. Give people what they’re looking for. Make sure there is enough good, original and relevant content that people want to read.  Answer the five Ws – who, what, where, when, why… If it’s not relevant to your business, don’t put it in. Some people add irrelevant content and keywords just to get searchers to their site. All this does is annoy people and guarantee they’ll never be back. It’s also a great way to get dropped by search engines like google.

What to do… what to do…
Make sure that you have an action for these visitors to take when they get there, such as signing up to a mailing list, click to send you a message or question, get directions, or download a coupon, menu, price list or special offer.

Search Engine Optimization
This is the process where your site ranks at the top of the search engines (like google) for searches related to your website. Companies like google and yahoo send out web crawlers to search for information. We use google best practices to get your site at the top of the list.  We also include a sitemap for multi-page sites. Don’t know too much about search engine optimization?  We can help with that.

Good old-fashioned contact
Pass out cards with your new website name. Add it to your business cards or cash register tape. Have a contest in-store or online.  Collect e-mail addresses from your customers. Then send them an e-mail with coupons, special offers, sale items, and most importantly, your website! Put a link directly into your message (with http:// before your name) Give them a reason to visit, like naming the contest winner on your homepage, downloadable coupons etc.

Social Media
Millions of people are on Facebook, YouTube, Twitter and other social sites lately, so why not use them to get them customers to your site. Create social media accounts and actively participate by submitting blogs, links, videos, etc. with links back to your site, tweeting your blog posts and adding a Facebook page for your business. Now you can even update them right from a cell phone.
Make sure you have your profile links set to go to your new website. When people encounter you and decide to check out your profile they’ll know where to go next – your website!
If you need us to help with this, just let us know. We’re well-versed in social media marketing.

Article Marketing and Blogging
Articles and blogging are great for getting people to your website because it accomplishes a lot of things at the same time.
Firstly, it establishes you as an authority in your field. It also helps with your website’s search engine optimization by building links to your website with keywords relevant to your business.
Have a blog as part of your website where you could write about your opinions on current events related to your business. Blogging about news events in relation to your website’s topic will give you more visitors, especially if you kept abreast of developments and blogged regularly, like once a month.
No time to blog? Contact us and we’ll update your site for you.